The concept behind these ads was to incorporate the idea of drinking Wander Tea and "traveling" to another country/culture. Each of the three ad's colors are set to mimic Wander Tea brand's packaging. Indian tea packaging - yellow, Moroccan packaging - green, and South African - pink.
Idea Process:
Sketches #1
Sketches #2
Sketches #3
Sketches #4
Computer Roughs #1
Computer Roughs #2
Computer Roughs #3
Finished Concept #1 (Before Final Finished Concept)